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- 4/18/13  Attending the Center for Sustainable Materials Chemistry (CSMC) CCI Phase 2 site review, Portland, OR

4/24-25/13  Serving on a National Science Foundation Committee of Vistors, Arlington, VA

- 5/31/13  Facilitating a Lens of the Market workshop at the University of Wisconsin's Materials Research and Science Engineering Center, Madison, WI

- 6/12-13/13  Facilitating the conclusion of the "InnovationLab" workshop at the Center for Sustainable Materials Chemistry (CSMC) at Oregon State University, Corvallis, OR

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« Check out "Preparing Female Scientists and Engineers for Successful Transitions into Entrepreneurship" | Main | Lens of the Market workshop at CSP CCI, University of Minnesota »

"Fireside Chat – How Green Is Your Company…and How Do You Tell Your Story?" - 2012 ACS Chemical Entrepreneurship Series Webinar

DateMonday, July 30, 2012 at 02:22PM

July 2012

Judy moderated an ACS Chemical Entrepreneurship Series Webinar on July 19, 2012 titled "Fireside Chat – How Green Is Your Company…and How Do You Tell Your Story?"  Dr. Robert Peoples of the American Chemical Soceity Green Chemistry Institute, and Dr. Karen Buechler of ALD NanoSolutions, were the webinar panelists.  Watch the recorded webinar for more on:

  • What “green” really means for your business…and not just from a “white washing” or  “marketing” perspective!
  • Does “being green” have to be an outward and “in your face” part of your value proposition. Or is it COST and PERFORMANCE that really resonates with customers…not “GREEN”!
  • Does where you play in the value chain matter in “being green”? Or IS IT MARKET DEPENDENT?

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