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- 4/18/13  Attending the Center for Sustainable Materials Chemistry (CSMC) CCI Phase 2 site review, Portland, OR

4/24-25/13  Serving on a National Science Foundation Committee of Vistors, Arlington, VA

- 5/31/13  Facilitating a Lens of the Market workshop at the University of Wisconsin's Materials Research and Science Engineering Center, Madison, WI

- 6/12-13/13  Facilitating the conclusion of the "InnovationLab" workshop at the Center for Sustainable Materials Chemistry (CSMC) at Oregon State University, Corvallis, OR

See all of Judy's upcoming and recent appearances...

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« Dirty Water... | Main | Women's Perspectives on Entrepreneurship - Embrace Opportunities! »

Innovators and Entrepreneurs need to Understand Customers' Needs

DateWednesday, December 28, 2011 at 03:07PM

December 2011

The NCIIA in conjunction with ecosVC has put out an interesting and informative video series discussing how understanding customers' needs is essential for innovators and entrepreneurs.  Seven experts share their thoughts on how to understand customers' needs and how to go about meeting them.

This video series was supported by a grant from the National Science Foundation, grant CHE #0920877.

Judy Giordan, Partner ecosVC and Senior Advisor to the NCIIA, explains that viewing research through the lens of the market in addition to the lens of pure research can truly spur innovation and be a benefit to the innovators, the economy and the world. Hear what everyone else has to say!

AuthorJudy Giordan | CommentPost a Comment | Print ArticlePrint Article
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