March 2012

NCIIA-LENS OF THE MARKET from Scott Hancock on Vimeo.

Judy is featured in this video by Scott Hancock on the NCIIA Lens of the Market (LoM) workshop currently being offered to NSF Centers for Chemical Innovation (CCI).

Judy describes the Lens of the Market workshop, an opportunity STEM researchers to learn the language and the lens of the market and how to use this to further their research and potentially solve some of the great challenges facing the world today.  Students who recently attended a LoM workshop discuss what they learned, such as their place in the value chain and the language of the market, and how Judy's facilitation of the workshop really made it enjoyable and informative.